Assisting clients to identify which sponsorship rights, athlete & personality ‘image’ rights or media rights to acquire is a job half done. We pride ourselves on having unrivalled knowledge and experience of actually sourcing and negotiating the acquisition of such Rights on behalf of clients. We combine commercial awareness and legal insight (some of our experts have backgrounds as sports and media lawyers) with a proactive approach to maximise commercial value on behalf of our clients and to protect their investment.
Our unique experience and expertise means that we are frequently called upon by commercial and in-house legal teams to help them negotiate the acquisition of high value sponsorship, endorsement, media and other rights.
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Our experts have negotiated the acquisition of such rights on behalf of leading brands including:
- MasterCard
- Unilver
- Continental
- LG
- Cable & Wireless
- Vodafone
- Tesco
- Zurich
- Nat West
- Braun
Amongst others in relation to a wide variety of properties including:
- FIFA World Cup
- UEFA European Championship
- England Rugby Internationals
- Premier Rugby
- European Rugby Cup
- British and Irish Lions
- The NatWest Series
- Formula One
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