• Brief

    Playing host to 180 VIP guests over the 3 days of the Festival of Speed, BlackRock asked us to devise and execute a variety of unique experiences for client guests that would provide the stand out “wow” factor for guests accustomed to receiving corporate hospitality.

     

    Progressive Solution

    Working closely with Goodwood, we devised a strategy to get BlackRock’s guests directly involved with the Festival of Speed through a combination of exclusive and exhilarating at event motor experiences.

     

    As well as enjoying Super Car runs up the famous Goodwood Hill Climb, and access to exclusive Paddock Tours, we built a special area on site to host The BlackRock Doughnut Challenge. This involved BlackRock guests learning how to do 360 degree “doughnuts” in an open top Caterham 7. An informal competition challenged guests to complete as many non-stop rubber burning “doughnuts” as they could in 1 minute. For those guests keen to experience even more of an adrenalin rush, The BlackRock Rally Experience enabled guests to be passengers in rally cars racing against the clock in the timed Forest Rally Stage.

    Key Facts

    • Unique client experiences offered to all VIP guests
    • 90% of guests said the BlackRock hospitality experience was the “Best” or in the “Top 3″ of events ever attended
    • 96% of guests felt that the experience generated a strong or very strong perception of BlackRock
    • 94% of guests agreed that the BlackRock Doughnut Challenge, Paddock Tours and Rally Experience significantly added to their overall event experience
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