• Brief

    Design and build a VIP Hospitality Suite to host BlackRock’s guests within the exclusive Drivers Club facility hosting the world famous racing drivers taking part in the Festival of Speed.


    Progressive Solution

    Mindful to respect BlackRock’s brand values while at the same time integrating what was a new brand to the Drivers Club and Festival of Speed (the previous incumbent, Dunhill, having had the sponsorship for 10 years), our designers produced a striking room blending traditional wood effect bookcases showcasing original artwork and authentic racing driver memorabilia, painstakingly sourced over several months, with contemporary and classic furnishings to create a stylish and comfortable environment which captured the essence of the Drivers Club and announced BlackRock to the drivers and spectators attending the event.

    Key Facts

    • 1000 racing drivers and team members attending from all motor-sports
    • 180,000 spectators over 3 days
    • 300 client hospitality guests attending each year
    • Over 50 unique items of motor-sports memorabilia sourced and displayed
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