• Brief

    To devise a campaign to generate awareness of the sponsorship and promote Barclays citizenship agenda.


    Progressive Solution

    Progressive conceived and executed a brand campaign showcasing local tennis heroes in the community. Supported by an integrated campaign across online, outdoor and print media and in branch, nominations for “unsung tennis heroes” were invited from the tennis community with the unique prize of enabling the “Barclays Unsung Tennis Hero” to walk the Barclays ATP World Tour Finals tournament trophy onto court at the Final in front of 17,500 tennis fans and to be part of the winning moment.

    Key Facts

    • Integrated campaign in branch and across online, outdoor and print media
    • Extremely high standard of entries demonstrating the enthusiasm for a promotion recognizing volunteer activities
    • 142 Qualifying Entries from all over the UK
    • Included within Sky Sports TV broadcast of the Trophy presentation
    • Initiative well received by ATP and players
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