• Brief

    Capitalise on the large crowds attending the Barclays ATP World Tour Finals with an experiential activity to promote Barclays Pingit smart phone app which enables people to send and receive money using just a mobile phone number.

     

    Progressive Solution

    Keen to come up with an engaging activity that appealed to a wide demographic, and one that had not been widely seen or experienced by the public in other promotions, we set to work exploring our network of technology and gadget experts and came up with an innovative and original contactless computer game loosely based on the ‘80s “ponk” arcade game. Using kinetic gesture technology to control a tennis ball on a LCD screen which could be ‘pinged’ between players, the game was simple yet competitive to play. Having only developed a prototype to date, we worked with the software developer in France to re-design the game by altering game play features and incorporating “Pingit” branding and promotional elements. Fully branded promotional displays were then strategically positioned in the central foyer area of the O2 and in the Fan Zone. Fans were offered the opportunity to be beat an opponent and win a tube of Head tennis balls.

    Key Facts

    • 12 Pingit games played across 5 tables
    • 6,600 tubes of Head tennis balls given away as prizes
    • Most popular attraction in the Fan Zone
    • Promotion extended beyond event due to its success
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