• Brief

    To create additional sponsorship related assets for use by various parts of Barclays business as part of their activation of the Barclays ATP World Tour Finals title sponsorship.

     

    Progressive Solution

    Working with the ATP, we devised a bespoke player mascots programme for use by Barclays business units. As well as being treated to top seats to watch the match action with a parent, each mascot aged between 6 and 10 years old walked one of the world’s top players out on court at The O2 for every singles match and for both the singles and doubles final. These unique “money can’t buy” experiences were offered by Barclays business units as promotional incentives to engage with customers. The mascot places were also successfully leveraged as compelling media promotions to further raise the profile of Barclays’ title sponsorship of the event.

    Key Facts

    • 30 Mascot places per year
    • Unique opportunity to walk a Top 8 Player out on court
    • Used for internal Barclays incentives and customer promotions
    • Competitions and promotions placed in National Newspapers, including Daily Mail and Daily Express
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