• Brief

    To showcase Barclays sponsorship and create an impact and presence at the week long event with the aim of increasing brand consideration amongst event attendees.

     

    Progressive Solution

    Progressive designed and built a 7,000m2 Fan Zone which included two covered tennis practice courts which hosted ball kid demos, player appearances, Barclays customer days with Boris Becker and Mark Petchey; a branded mini court which hosted a “Beat the Coach” and ”Longest Rally” competition; sponsored booths and interactive zones that provided photo opportunities with the Barclays Premier League and Barclays ATP World Tour Finals Trophies, and a giant screen. The Fan Zone was a huge success with 400,000 people passing through it during the 8 days of the event.

    Key Facts

    • 400,000 people passed through the FanZone
    • Barclays promoted their Premier Account service and generated leads from event attendees
    • 2,800 prizes given out on mini court and Beat the Coach activity
    • 2,962 photos were taken with fans and the Barclays Trophies
    • 12,000 people took up the Pingit Challenge
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